Digital Marketing Tactics
1. Search Engine Optimization (SEO)
2.
Content marketing
3.
Inbound Marketing
4.
Social media marketing
5.
Pay Per Click (PPC)
6.
Affiliate Marketing
7.
Native Advertising
8.
Marketing Automation
9.
E-mail marketing
10. Online PR
Search Engine Optimization (SEO)
The goal of optimizing
your website is to increase your organic (free) traffic to your site by placing
higher rankings in search engine results.
Content marketing
The goal of creating and
distributing content materials is to increase traffic, brand awareness, lead
generation and, ultimately, the number of customers.
Inbound Marketing
The term
inbound marketing refers
to an approach in which the entire marketing funnel is involved. The goal
is to engage, convert, engage, and engage with customers through the use of
online content.
Social media marketing
In this approach, you
promote your brand and your content on social media channels to increase your
traffic, brand awareness, and generate leads for your business.
Pay Per Click (PPC)
This term refers to a paid online billing
method in which you pay an amount for each click on your ad. One of the
best known providers of PPC ads is Google AdWords.
Affiliate
Marketing
This is performance-based advertising
compensation, which gives you commission when you advertise someone else's
products or services on your website.
Native
Advertising
When Native Advertising (eg .:
Commercial known environment) is about content-based ads on a platform on which
they are displayed next to unpaid content. A good example of this is
sponsored posts on Buzzfeed. Many marketers also consider advertising on social media as 'native', e.g. B. Advertising on Facebook
and Instagram.
Marketing
Automation
Marketing automation is a term for software that is used to automate
marketing actions. Many marketing departments have recurring tasks that
they can automate, such as emails, social media posts, and other actions
performed on websites.
E-mail
marketing
Businesses use email marketing as a way to
connect with their audiences. Email marketing is often used to advertise
content, promotions, and events, and also serves to guide people to the
company's Web site.
Online PR
Online PR is an activity that seeks to
promote or initiate corporate reporting on digital media, blogs, and other
content-based websites. It is similar to traditional PR - but online.

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