5 SMO Rules

You can set up two main techniques for the SMO:

• Of actions on your website with sharing icons or links to your pages on social networks.
• Of shares outside of the site , directly on social networks, participate in discussions, making the content curation.

1. Create content that is shared

Your content must be of quality and interesting for the greatest number or for defined targets. Your content must be created in order to be shared later via social networks.

2. Simplify sharing

Your audience, if they want to share your content, must be able to do it quickly and easily. Share buttons must be made available and, why not, clicks to tweet during articles. On social networks, to each of your posts, sharing is accessible directly (retweet, share ...), it must be done manually on your website.

3. Reward the commitment 

Conversation and engagement have become important issues for retailers. Commitment to your brand is all actions (shares, retweets, comments) that users make from the content you posted. You have to reward it, with a personalized message for example. This encourages them to do it again and qualifies your audience.

4. Promote your content in a pro-active way

This includes producing content on different media. Create slides to create content on slideshare, videos for Youtube , even for a subject, it is interesting to decline on different media to broadcast on multiple platforms .

You must also be proactive in the broadcast : plan early enough to share your content and determine the most interesting schedules for their distribution according to social networks.

5. Be a resource for Internet users

Do not wait for immediate feedback on your content. Concentrate on bringing quality content that will be a source of information for users. Even if your links lead to competition, you will win over the long term because you will meet the needs of your users: you will become a source of information and help recognized.